Thursday, 19 April 2012

Final Cut

Constructing the CD

After, the front and inside cover was completed we moved to the CD. The group discussed the possible designs which would link best to what we have already previously created. Charlotte used the program of Photoshop to create the designs:


1) Firstly, the image of the lips, the group agreed, would be a good idea due to many CD's. This links to the research about Rihanna and her CD,  and the idea of using a rose. This also links to the front cover, due to the emphasis on the red lips:


The next idea was to include the name of the artist and name of the song as this would make the design more exciting. However, we noticed this isn't a popular thing to do, so we removed the idea.

2) The next idea was the album title, the name 'Ignorance' to be written across it. This is linked to Ke$ha's album. However, after testing the idea we decided it did not look as good as we first assumed. So we put the lips behind, but wasn't as great as we first thought, so removed that also.

3) The lip idea, however, was a good aspect so we just rearranged the format by adding lots of lips. Combining ideas from Rihanna and Ke$ha. This made the CD more decorative and links with the front cover of the digi-pak. We then selected the background to match the front - consisten colour scheme.

Cuts and Transitions

After the clips were inserted into the timeline and then cutting them to the correct points, we had to incorporate shot transitions and effects for it to:

  • Run smoothly
  • The story was understood easily
  • Indicate flashbacks clearly
After previous research about transitions and cuts we had to take what we've learned into consideration when making the video.



The image above shows the two transitions in action. The group decided through trial and error that the best transition to use was 'Cross Dissolve', due to it slowly blending the two shots together. However, the two shots had to be clearly seperated as they depict two different time periods (past and present).

At the end of the film, the group decided, to add effect, to make the film fade out into darkness. It goes on slightly longer after the character being thrown out to elaborate the effect she's been dismissed from the house. However, the long fade is inappropriate due to there being no music. A short fade ended it quickly, but not to abruptly - making it suitable.


Digi-pack Inside Cover

Zoe took a picture of Ellie, that charlotte edited

As a group we thought that the picture of Ellie was different, exciting and really expressed another dimension of the character being portrayed. To link this to typical media products, such as albums from the artists of Rihanna and Ke$ha, we decided to use this as it is far more interesting. Although, the camera shot doesn't capture the full head, the main focus was to enhance the eyes and lips which are the main focus, keeping it linked.




 The problem with the picture is the fact that the white sheet, in the background, did not cover the whole wall of the bedroom. Charlotte then edited the picture further to delete the error, using the clone and rubber tools, leading to the background being even and suitable.

After editing the image, as a group we thought that the font should be consistent throughout the cover, so we put the same font on the inside cover. However, there did not need to be any text, but we thought to be different and decided to use a quote of 'ignorance' from the song.

Similarly, the artist  Ke$ha's album only showed text on the inside, but we decided to use both picture and text on ours. Also, we decided to keep the colour of the font red, to match the lips, for consistency, that also excentuates the lips against the coat. Then, looking back on our design, Charlotte thought that increasing the font size of 'ignorance' was appropriate to the song choice.

THE FINAL DESIGN:


Re-shoot

When editing we discovered that there were scenes we needed to re-film due to minor hick ups such as one of us being in the back ground of the shot or our foot being in shot or even just the spot lamps being seen in shot. Simple amendments to make but vital to create a professional finish on our video.

We also con corded that we needed more footage just as short clips of Ellie/Elle walking for example as after researching about sped up music videos it looks a lot more exciting when introducing a lot shot cut clips it creates a more crazy, out of control look which is what we want.

Sarah Biswell styled Ellie's makeup to ensure that Ellie looked exactly the same as she did in the first shoot.


Zoe changed the sheets and duvet covers to pink as they were in the first shoot.


We filmed from many different new angles to broaden the variety of shots we already have.


PROBLEMS

One of our previous outdoors filming locations, Eynsford Castle was closed for renovation and we were therefore unable to film and had to decide on a new location which ended up being near Ellie's house in Hextable.

NEW LOCATION






Filming Part 3

On the 22nd of February my group and our two actresses Harry Painter and Ellie Blancke filmed for the third time located at my house in Eynsford. In my house we filmed in the living room, kitchen, hallway/front door and just outside of my house.
   The scenes filmed on this day were the finishing scenes to our video featuring Harry and 'Elle' arguing, leading on to Harry throwing Elle out of his house (my house is Harry's house in the video). On this day we also filmed the memory scenes in the same location, the memory scenes are all happy times between Harry and Elle consisting of day time strolls, cuddles, laughter and just natural young, loved up couple behaviour.

On the day of filming we was extremely prepared and knew exactly what shots and scenes that we wanted to produce. We had already arranged wanted we wanted Ellie and Harry to wear and had arranged two costumes for them, one for the fight scene at the end of the video and the other for the memory scenes.

LIGHTING

Where we positioned the lights were extremely important to prevent them from being caught on camera and to prevent them from creating shadows in the shot.


 As Ellie and Harry are good friends in real life there was no awkwardness when filming as they both felt very comfortable with each other.











FILMING

To produce the required shot/angle we filmed at all different levels and in different positions to achieve the desired shot.

FILMING PROBLEMS

A member of our group, Charlotte Coe was unable to make the shoot due to other commitments. Usually this wouldn't be a problem but Charlotte was meant to be featuring in the video playing 'the other girl' who is Harry's female friend who Elle is extremely jealous of. Last minute I stepped in to play 'the other girl' to prevent us from getting behind on our filming schedule and the filming went well and the problem was solved.

The second major problem was that Harry had work so we only had limited time to film as we agreed to drive Harry to his work in a gesture of gratefulness for featuring in our video. But by keeping to the schedule created above we overcame this issue and managed to get all the filming done, just in time!

The final major problem was that the camera we was using to record was not fully charged when we received it which left us with limited battery time. The camera ran out of battery 10minutes before we had finished filming, so we decided to put the camera on charge while we packed up all the equipment into our cars. By the time we had finished packing everything up there was enough battery on the camera to film the finishing scenes.

Wednesday, 18 April 2012

Editing Ancillary Task

My group and I went through the photos from the second photo shoot together and picked out our favourites and then short listed them to agree on the photo for our album cover and magazine advert.
After we came to a renowned decision of the chosen photo the editing process began.



In the editing process we gave 'Elle' an icy look by making the photo look a little less vibrant and more saturated but at this point in the editing process the photo looked too pale and bland so we lassoed her red lips and made them the same vibrant red colour that they was in the original photo and enhanced her eye colour to a more vibrant, electric blue. This created a sharp, show stopping image with a very professional finish.