Evaluation 2

HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND YOUR ANCILLARY TEXTS

Elle, Ellie Blancke is featured throughout both our music video and our ancillary products. At first you the (audience) perceive that 'Elle' is portrayed in completely different forms in the video and in the ancillary products but they do relate.

In our music video the character Elle is presented as a messed up, rough looking youth full of rage and rebelliousness. My group and I created Elle's image but giving her bold, scruffy but stylish clothing. Our inspiration for Elle's outfit was mainly sourced from research we carried out on Kesha, but Kesha in winter as Kesha is known to be seen in hot pants, random tops and t-shirts but anything bold, weird and wonderful. We dressed 'Elle' in dark green Doc Martin boots to bring Elle's boldness out 'stomping around in her big boots', attitude. Elle also wore denim hot pants that she wore with black tights. The denim hot pants introduced the Kesha outfit theme showing her independent sexiness but wore the tights with the shorts not only because it was bitterly cold when filming the outside scenes but it looked more stylish, random and alternate which presented an Indie teenager which corresponds with the song to our video. Elle completed her outfit with an All saints styled designer top with my dark green Parker coat which finished off the alternate indie look, 'teenage girl with attitude.'

In our Ancillary task our character Elle is presented in a whole new light. This wasn't always going to be the case as our first draft of our ancillary task was of Elle in the clothes that she wears in the video, we scrapped this due to the majority of our research on solo female artists are close up glamorous shots of them when advertising their album for example. By looking desirable and glamorous on your album cover and over magazine adverts is likely to increase your sales as young girls will aspire to be like 'Elle', parents are more likely to buy the album for their children with a glamorous image of a young independent women over a grubby, messed up, rough looking teenager and finally by creating a sexy for Elle is also likely to draw in a male interest.

But the link of Elle in the music video and in the ancillary still remains. In both products she is featured wearing the same style of clothes just more glamorous, as she is wearing a black, above knee dress with an indie style which she wears a large thick, fury coat which creates the glamour alongside the professionally done up hair and make up but Elle remains to wear the dark green Doc Martin boots I feel this outfit represents that before the incident with Harry and the binge happened in the video, Elle was a well dressed, fun loving teen aged girl but she has this firing side where she doesn't take no nonsense and is ruthless out to get what she wants.